Category: Paris

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Mykita Presents RADICAL Reduction

Presenting the first optical models in the MYKITA STUDIO collection. Radical in their reduced material concept, the STUDIO 5 models are slender stainless steel frames with a thick powder coating. In sunny powder pastels or a dark mineral patina, the pure shapes assume the mood of their respective …

Paule Ka Pays Homage to French Architecture in its Fall 2017 Ad Campaign

Presenting, PAULE KA Fall-Winter 2017, the latest in a series of collaborations between Creative Director Alithia Spuri-Zampetti and British photographer Miles Aldridge. This season, the bold femininity of the collection embodied by the ever-charismatic Anna Cleveland. The Campaign, an homage to the splendor of Parisian architecture, sees Anna …

New LACOSTE Campaign: Life is a Beautiful Sport Since 1933

For its new advertising campaign, the brand has imagined a changeover between the two champions, René Lacoste and the new Crocodile, Novak Djokovic. The first film of the campaign, directed by Julien Pujol and presented on May 22nd, bears witness to the Brand’s defining moment: the invention of …

Tennis Greats Wear Lacoste at Wimbledon 2017

Novak Djokovic, Alizé Cornet, Benoit Paire, Christina McHale, Dennis Kudla, Dominika Cibulkova, Hyeon Chung, Jeremy Chardy, Nicolas Mahut, Pablo Cuevas and Pierre-Hugues Herbert are among the tennis greats who wore Lacoste at Wimbledon 2017. Photos courtesy of Lacoste

The Lacoste Poloshirt In An Eyewear Collection

In 1933, René Lacoste changed the world of contemporary sportswear by creating a practical, comfortable and trendy garment, now becomes an authentic icon: the L.12.12 polo shirt. L.12.12, L for LACOSTE, 1 for its unique fabric (petit piqué), 2 for the short-sleeved design and 12 for the number …

Introducing: An Hour And A Shower

An Hour And A Shower is a new Paris-based shoe label, inspired by those times in life when you feel most comfortable, most like yourself. When you get to be active and still, playful and thoughtful, with your feet on the ground, yet still up for an adventure. …

Beach Reads with MYKITA Sunglasses to Match

If you are thinking that swimsuits are the only fashion items on the beach, think again. Sunglasses and the book you are reading are as important as whether you are wearing a bikini or a maillot. In fact, other than sunscreen, sunglasses and books are the next two …

Elie Saab Showroom at Cannes Film Festival

As its yearly tradition for a decade, Elie Saab will be present with a suite at the Hotel Martinez during the Cannes Film Festival slated this year for Wednesday 13th May to Sunday 24thMay 2015. In this setting decorated exclusively for the Festival, actresses and celebrities will be …

Winter By X-TN‏

The big chill is setting in. Yet, nothing freshens up the cold months like a touch of whimsical style that is guaranteed to bring to mind the bright days and balmy nights of warmer seasons. X-TN’s winter collection combines the best of subdued fall colors with dreamy pale …