Swedish watch brand Daniel Wellington launches at Bloomingdale’s

Daniel Wellington Classic Sheffield WatchLeading watch brand Daniel Wellington (www.danielwellington.com) will now be available at 19 Bloomingdale’s stores across North America, including the retailer’s 59th Street flagship store in New York City, along with bloomingdales.com.

An additional seven locations will carry Daniel Wellington by mid-October. Launched in 2011, the Swedish label will be one of the youngest brands carried by the retail giant.

Daniel Wellington has grown exponentially since its inception, offering sleek minimalistic watch designs with leather and fabric interchangeable straps for both men and women. The label is available at an accessible price point with women’s watches retailing for $135-$229 and men’s priced at $175-229.

“Daniel Wellington has successfully filled a niche in the market for a watch brand with elegance and classic design – at an attractive price point. We are excited to now offer Bloomingdale’s clientele our watches,” said Filip Tysander, founder of Daniel Wellington.

Initially sold exclusively online, the Swedish brand is now carried at over 2,000 stores worldwide and has sold over 1 million watches to date. By teaming up with Bloomingdale’s, Daniel Wellington will offer a select assortment of its strongest pieces for the stores’ fashion-savvy customers.

Daniel Wellington is a Swedish watch brand known for its elegant and minimalistic design. Founded in 2011 by Filip Tysander, it was initially offered exclusively online.

Daniel Wellington has established itself as one of the most beloved watch brands in the industry and is now available in over 2,000 stores worldwide. For more information, visit www.danielwellington.com.