Jessica Nowitzki, Anna-Sophia van Zweden, and Sebastian Kaiser host an evening for Boulezar

Dirk Nowitzki Jessica Nowitzki, Anna-Sophia van Zweden, and Sebastian Kaiser

On Thursday, October 8th, Traffic LA at The Joule presented the U.S. launch of international clothing brand, Boulezar, hosted by Jessica Nowitzki, Anna-Sophia van Zweden, and Boulezar founder, Sebastian Kaiser. A portion of proceeds from the evening benefited the Autism Treatment Centers of Texas.

Boulezar is a luxury casual wear brand known for its expert tailoring and utilization of premium fabrics. “comfy couture” embodies the essence of the label: “the perfect symbiosis between quality, comfort and design.” Each garment is handmade in Germany.

“True luxury, in my eyes, lies in the renunciation of the unnecessary, in true quality, fairness and the focus on the essential.”— Sebastian Kaiser, founder of Boulezar.

At Boulezar, everything starts with the careful and extensive selection of the very best fabrics available on the market. Because the fabrics represent one of the main building blocks to our collections, we put a lot of time and effort into this process. The design process at Boulezar finds its origin in our philosophy – each piece is essentially designed for true comfort and an unobtrusive, contemporary style that surpasses seasonal trends and temporary vogues.

At the event, guests shopped to the beats of DJ Ralph Will, sipped Veev cocktails, and enjoyed bites by The Joule. Guests included: Tim Headington, Dirk Nowitzki, Brandon Carr, Chandler Parsons, Michael and Sarah Moldovan, Deron Williams, Justin Anderson, Rick and Donna Carlisle, Heidi Dillon, LeeAnne Locken, Devin Harris, Zaza and Tina Pachulia, Dawn Mellon, Dwight Powell, Jennifer Miller, Raymond Felton, Ayaan Ahmed, John Jenkins, Justin Anderson, Kyle Noonan, Melbourne and Jamie O’Banion, and Joyce Goss. The “comfy couture” collection is available at Traffic LA through December 31st.

Photos by Shana Anderson, courtesy of Boulezar