Bernardo Rojo
NEW YORK, Sep 29, 2012/ — This spring, fall’s restless mood gives way to a definitive new attitude. This is a time for doing. Deciding. A moment that belongs to the doers, dreams and disobeyers—the men who take matters into their own hands.
For Spring/Summer 2013, Joseph Abboud Creative Director Bernardo Rojo takes a cue from some of Hollywood’s most iconic rebels to craft a collection that channels the effortless confidence and stoicism of leading men then and now—rule breakers that redefined the hero, in films from the timeless Rebel Without a Cause to today’s Drive.
A bold color palette and 80’s-inspired volume add a dash of modern audacity to classic menswear pieces—contrasted by 50’s era innocence, provided by high-waisted pleated trousers, candy-striped Western shirts, and trucker jackets. Pairing irreverent pops of gloss with relaxed American sportswear staples, the collection brings together grit and glamour in an unmistakable homage to L.A.
The walls are coming down—and it’s the rule breakers that will reign supreme. Individuals of style and substance who refuse to conform. This is a season for making a statement.
“It’s about looking back to the old glamour of American style and modernizing it. Taking inspiration from yesterday’s icons but bringing something completely new. I believe that design is a mode of expressing individuality, not suppressing it…and this collection leaves room for tomorrow’s icons to be made,” says Bernardo Rojo about the collection.
-
- Bernardo Rojo
-
- Music Conductor
-
- Bernardo Rojo
Photos courtesy of Joseph Abboud
