When She Makes More: A Book About Breadwinning Women

WSMM COVER HIGH RESIn every major city in this country, women under the age of thirty are out-earning their male counterparts, and the number of married couples across every age bracket with breadwinning wives is four times greater than it was four decades ago.

But the bad news is, these women face much greater challenges than those in traditional relationships: they are less likely to get married, and if they do, they are more likely to be unhappy, feel pressured to work less, take on the lion’s share of the housework and childcare, and more likely to get divorced. Their marriages are also uniquely vulnerable to infidelity on both sides.

Enter personal financial expert, media personality, and breadwinner herself Farnoosh Torabi who addresses this growing issue head-on in her upcoming book When She Makes More: 10 Rules for Breadwinning Women [Hudson Street Press; May 1, 2014, ISBN: 978-1594632167].

Superbly researched, deeply insightful, and a fun, liberating read, WHEN SHE MAKES MORE is an indispensable resource for any woman who brings home the bacon…and hopes to keep her love and family life alive and thriving.

Based on dozens of personal interviews and an academic study of nearly 1,000 top-earning women, the book reveals 10 counterintuitive rules these women must follow in the 21st century to manage (and take advantage of) this unique circumstance—emotionally, socially, and financially.

To start, managing money isn’t just a matter of numbers and spreadsheets; it’s emotional. More often than not, the struggles stem from deep and highly nuanced layers of expectation.

It is much more about the mental game and psychological forces at play than the coordination of who pays for what and how to make sense of the dollar signs.

It’s also about navigating an entirely new landscape when it comes to planning a family, managing children in this new economic order, and staying on top at work while under the duress of a society that still thinks it is a man’s world.

In the book, readers discover:

  • How a woman can prevent her man from feeling powerless, voiceless, and emasculated.
  • How to find common ground when a couple has conflicting—and in many cases, totally opposing—standards of living and values around money, spending, and saving.
  • How to communicate effectively and avert power struggles, guilt, shame, loss of identity, and feelings of inadequacy—common emotions for both men and women in this situation.
  • The decisions that need to be made when it comes to planning and managing parenthood.
  • How to avoid the trap most breadwinning women fall into: doing most of the housework and resenting him for it.
  • How a woman can preserve her femininity but boost her promotability at work to protect her income.

As money is often already a difficult topic to discuss, When She Makes More will help these women restore equality and even intimacy in their marriages.

It’s designed to help any woman whose income is critical to her livelihood and whose relationships and/or family life are affected by that income—from single moms and women seeking love, to those in long-standing marriages that need help. Torabi shows them all how to manage this new reality and make it work for everyone involved.