Swarovski Marked The 15-Year Crystal Anniversary Of Its Partnership With Victoria’s Secret

Swarovski celebrated the 15th anniversary of its partnership with Victoria’s Secret with the staging of the iconic runway extravaganza, the Victoria’s Secret Fashion Show. This year the dazzling spectacle came to Shanghai for the first time, with Victoria’s Secret Angel Elsa Hosk presenting the Swarovski Look. The Victoria’s Secret Fashion Show will air on CBS Television Network at 10pm ET on November 28 in more than 190 countries.

Swarovski has been adding sparkling fantasy and glamour to the legendary lingerie brand since 2003, and is delighted to continue as the exclusive provider of crystal embellishments for the show. The crystal maison constantly seeks to push creative boundaries while bringing the glamour of crystal to couturiers, designers, and consumers all over the world. Since 2003, Swarovski has adorned the lingerie, wings, footwear and jewelry for the Victoria’s Secret Fashion Show with dazzling crystals. 19 models – including those chosen to be Victoria’s Secret Angels – blazed down the runway in 22 looks sparkling with Swarovski crystals. For 2017, the show dazzles with over 1 million crystals from Swarovski.

Commenting, Swarovski Executive Board Member Markus Langes-Swarovski said: “This Crystal Anniversary with Victoria’s Secret is a sparkling milestone. For the 15th year, we welcome the opportunity to introduce ever more fantasy, glamour and radiance to the Victoria’s Secret Fashion Show.”

Photos courtesy of Swarovski