#TBT: A Truly Incredible Mido. Eyewear Industry Trade Show in Milan

On Feburary 24 – 27, 2017, more than 55,000 trade people around the globe attended the 47th session of MIDO, the eyewear industry’s leading exhibition. This is a 5.5% increase over the previous year, for which attendance figures had scored an all-time record.

Business, social events, trends, innovation, technology, testing and investigation were the buzzwords at MIDO 2017, making it a not-to-be-missed appointment for all the trade and an invaluable moment to network and gain new insights into the profession and industry trends. The vitality of the industry could also be perceived in the stands, where the comments were positive from among the more than 1,200 exhibitors present.

The buzz about the exhibition on the social media was also excellent: during the three-day event 20 thousand posts were hashtagged #MIDO2017 and #Livethewonder, and several international fashion and eyewear influencers have shared their opinions and comments about the show with their millions of followers.