The Mannequin as The Model

MILAN, Jul 6, 2012/ —Presenting its Spring /Summer 2013 collection on Sunday, June 24th at the Terraza Caruso in Via Montenapoleone, high-end menswear brand Caruso used mannequins instead of live models.

Yet contrary to popular belief, mannequins have been “modeling” clothes far longer than human models. It was only during the 1860s when Charles Worth, the Father of Haute Couture started using live models.

“Mannequin” is a word with French origins and up to today, in the French language, “mannequin” is used interchangeably with the store window fiberglass model and the live catwalk model.

Back to Caruso…

Entitled, “Sartorial Cuts”, the Caruso Spring / Summer 2013 collection combines true sartorial skills and advanced technology while offering an ideal quality-price ratio, and are all “Made in Soragna” (Parma).

New for the season:

Suits: The SHELBY model, deconstructed and unlined, in springy cotton or wool, comes in blue and in the whole palette of natural shades

Jackets: The MEHARI, completely deconstructed, made of shirt ings, in solid colours or madras motifs, checks and micro patterns, comes in white, blue, black, grey, and natural.

Outerwear: The TRAVEL and FREETIME jackets, in soft blue wool and silk twill, or in camel silk/linen canvas, or chalk cotton/linen drill, are lined with ultra light quilt

The UTILITY JACKET is half-lined, with a technical mesh, has multiple pockets, including a smartphone case, and is made of blue wool armure.

Ultra-light K-Way and Trench coats, also of bonded wool and nylon, can be worn over or under a jacket.

Pants: Skinny and with streamlined details, they come in checks, stripes, and madras motifs taking inspiration from shirts, or in washed or piece-dyed cotton.

Shirts: SPORTYPOLO SHIRTSwith metal buttons, linen or cotton muslin shirts with checks and denim, but also crepe de chine and batiste DRESS SHIRTS for the evening, with embroideries and pleats.

Neckties: With tiny patterns, micro-dots, and casual abstract motifs complementary to the collection, yet boasting their own clear identity.